Behind the Scenes: Building YENZO’s Brand
Experience the art of Asian fusion dining with Yenzo — where flavors meet elegance. Watch this cinematic commercial crafted by ShowmoFilms, capturing the essence of fine dining through stunning visuals and color grading.
Working with YENZO has been an amazing journey! YENZO is a cool Asian fusion fine dining restaurant located in the heart of Dhanmondi, Dhaka. Their vibe is all about mixing flavors and cultures, and we wanted to capture that perfectly. But capturing "fusion" isn't just about shooting food—it's about visualizing an experience that bridges the gap between traditional Asian aesthetics and modern luxury.
Crafting the Visual Identity
When we approached the visual strategy for Yenzo, we knew standard food photography wouldn't cut it. The goal was to create a "moody luxury" aesthetic that reflects the restaurant's interior and premium menu. We focused heavily on cinematic food photography, using dramatic lighting to highlight the textures of the dishes—from the gloss of a glazed wing to the vibrant freshness of a mango sticky rice.
With my Boss Man Food team, I handled the photoshoot and created a brand video that tells their story visually. We incorporated elements of lifestyle dining, showing real people engaging with the food to create a sense of intimacy and enjoyment. One of our standout shots involved creative food styling with dry ice and dim sum, capturing the theatricality and "wow factor" that Yenzo brings to the table.
A Full-Service Digital Partnership
But visuals are just one piece of the puzzle. We’re now proud to be YENZO’s official digital marketing partner. This means we aren't just delivering files; we are driving the brand's growth. From strategy and planning to production, design, copywriting, and media buying, we’re managing the whole brand’s digital presence.
We are curating their social media feed to look like a high-end editorial magazine. Every post is designed to stop the scroll, whether it’s a reel showcasing the bartending skills behind their signature red cocktail or a static carousel breaking down the ingredients of a signature dish.
Building a Culinary Destination
It’s exciting because YENZO is not just a restaurant; it’s an experience. Our goal is to build a strong brand that stands out online, attracting food lovers and fine dining fans alike. We want to help YENZO become a top choice when people search for Asian fusion dining in Dhaka.
The journey has just begun, and we’re pumped to grow together. By combining cinematic storytelling with smart, data-driven marketing, we are building an unforgettable brand identity for YENZO. Stay tuned as we serve up some amazing content and stories from this delicious partnership!
