Dynamic Event & Brand Commercial Production

This Event Activation & Food Commercial Production was created for Igloo Ice Cream to capture the excitement of their pavilion at the Dhaka International Trade Fair. Unlike a controlled studio shoot, this commercial required a dynamic, documentary-style approach to showcase real-time customer engagement and the scale of the brand's presence.

Cinematography & On-Location Direction Shooting at a busy trade fair presents unique challenges. As the director and cinematographer, I focused on capturing genuine moments of joy—children eating ice cream, crowds interacting with the brand, and the vibrant energy of the pavilion. We used varied frame rates, mixing real-time footage with slow-motion to dramatize the "love story" between the consumer and the product. The camera work was handheld and fluid, immersing the viewer directly into the festive atmosphere.

Dynamic Video Editing The editing strategy was centered on energy and rhythm. To reflect the bustling nature of the event, the cut is fast-paced and upbeat, synchronized to a lively soundtrack. We intercut product shots with crowd reactions to establish a direct emotional connection, reinforcing the brand's message of happiness and celebration.

Vibrant Color Grading In post-production, the Color Grading was crucial to pop the brand's iconic colors against the chaotic background of the fair. We boosted the saturation and contrast to make the ice cream and the pavilion stand out, ensuring the final video looked polished, colorful, and inviting despite the uncontrolled lighting conditions of the venue.

This project demonstrates my ability to execute high-quality Brand Activation Videography, turning live events into compelling evergreen marketing assets.